Dryeco
The new owners of this South-Florida dry cleaner wanted an all-new brand to reflect the company's commitment to the environment and providing the highest quality dry cleaning service. The brand also needed to appeal to Miami's couture garment owners. Welcome to the new Dryeco, where caring for your clothes and the planet go hand in hand!
Catching Bullets
Working closely with director, Ben Scholle, I established the branding and poster imagery for this documentary film. "Catching Bullets" is a feature documentary about the gun violence epidemic in St. Louis, MO, in the shadow of the COVID-19 pandemic. The film follows Darren Seals of Sankofa Unity Center, a former gang member shot 13 times, as he rebuilds a church in an impoverished neighborhood, hoping to open a mentoring center.
Matelaser
MateLaser wanted to establish a U.S. presence to market their line of laser therapy devices to the home consumer and professional medical therapy providers. The challenge was to create the parent brand and a branding system that seamlessly incorporates their growing product lines.
Hungry Planet
At Hungry Planet I established the brand in media that had not been covered by the initial brand development such as motion and environmental design. Additionally, I led the redesign of the entire packaging line. In the imagery below you will see a shift away from the busier text-heavy packs to the current design which better communicates the product and its qualities.
Environmental Branding
Apex gym
The stakeholders at Apex Gym wanted their new brand to embody their commitment to customers. They offer the serious workout enthusiast a quick and convenient way to achieve their fitness and performance goals. Below you will see their basic brand guidelines. Visit their newly branded site at www.apexgymandtraining.com.
Scheidegger Arts Center
Lindenwood University asked me to create the brand identity for their new arts center. The goal was to provide a formal yet uplifting visual presence for the arts center that showcased professional and student art and performances. The building’s facade was used as the graphic inspiration. The branding was incorporated into print, web, signage deliverables as well as regional advertisements including out-of-home, broadcast, and social media.
Midwest Center for Media Literacy
Brand identity for not-for-profit organization that seeks to educate youth about media literacy.
Professional touring Series branding & advertising
Since 2014 I have created the print and digital materials for the Scheidegger Center's Touring Series performances. The deliverables for each performance included a backlit poster, a 16-32 pages full-color printed program, autograph materials, digital signage, web graphics, and digital and printed advertising.
2019-2020 Poster Line-up for Professional Touring Series at Scheidegger Center for the Arts.
16-32 page four color program for each professional show
2018-19 Poster Line-up for Professional Touring Series at Scheidegger Center for the Arts.
2017-18 Poster Line-up for Professional Touring Series at Scheidegger Center for the Arts.