Drive Social Media
The executives at Drive asked me to lead a team of creatives to revamp their customer onboarding presentations. The main objectives of this project were to streamline the content and to portray a more trusted, professional tone throughout the presentations. It has been years since these presentations were last designed in that time the company had grown and matured. The new presentations needed to reflect this maturation and current brand positioning. The onboarding process deals with many different business and marketing concepts, my goal was to make this more digestible for the participants by distilling the subject matter and creating a prompt or entry point for the audience.
Above: Opening Slides for Strategy and Discovery Decks
Below: Example slides from the presentations.
Hungry Planet Foods
As creative director at Hungry Planet I led a creative team in the development and execution of all branding and marketing initiatives including packaging, photography, video/motion, web, environmental, and paid/organic social media. My contributions to the projects are noted in brackets. Special thanks go to the team for their diligence, intellect, and creative talents.
Nexus of Healthy & delicious Campaign Ideation
For Hungry Planet, I want to start by showing a bit of my process for creating a campaign. The origination of this campaign stems consumers being conditioned to think delicious and healthy are mutually exclusive. This is especially true when considering meaty, savory dishes. Hungry Planet differentiates itself from other plant-based meat brands by offering savory and delicious food that support one's health goals. The content below shows our ideation process and covers multiple scenarios or vantage points from which to tell the brand's unique story through.
Plant the Flag campaign
Can indulgent food really be healthy? Planting the flag transforms these comfort foods into much healthier alternatives without sacrificing taste, texture, or sense of indulgence.
[ creative direction, art direction, storyboarding, cinematography, editing, motion design ]
Gotta be healthy
This campaign is centered around the idea of acknowledging we all have cravings for particular cuisines. Hungry Planet meats allow us to satisfy those cravings without compromising our health goals.
[ creative direction, art direction, cinematography, motion design ]
Nexus of Delicious & Healthy
Consumers are often conditioned to think delicious and healthy are mutually exclusive. This is especially true when considering meat and savory dishes. This campaign is about going with your gut – and your brain, because the delicious chicken parm sandwich you crave is actually healthy.
[ creative direction, art direction, photography, motion design ]
Cow Skipping
A light-hearted play on cow tipping that aligns with the brand's ideals.
Pizzeria Operators Campaign
This LinkedIn only campaign was developed to target this particular demographic and educate about the changing preferences of their clientele.
Art Direction
Both delicious, One nutritious.
[ art direction, photography, motion design ]
The Environment & your food choices
Many of us want to do more to help the environment. Hungry Planet is one of those brands in which personal aspirations and consumer choices can align and make an impact for good.
Illustration, Motion Design and Voice Over: Claire Warhover
Tiktok
The social media landscape is changing. Consumers are less attracted to formal marketing messages in favor of more personal, less branded content. Acknowledging this condition, we created ASMR cooking videos that strike a balance of indie, self-produced content and traditional advertising.
Videography/Editing: Claire Warhover